I can see what the Arch-druid is getting at: rejecting the homogenisation effect, "we're all one people", being pushed by London (when. of course, we're not all one people at all) I don't think it's Britishness itself that's being rejected here - after all, the Welsh and Cornish are the true Britons, before we had the title stolen away from us in the 18th century (hence our readoption of the term Celts). The name Britain is itself Celtic: Br. Pretannike > Latin Britannia, etc. The original P initial is still found in Welsh Prydain; and in the Cornish place-name Predannack ('British one; British headland', probably originally referring to the entire Lizard peninsula as a mariners' landmark.). The P shows it to be a really ancient place-name.